Internet Tekstil San. ve Tic. A.S. is a long-established ready-to-wear garment manufacturer and exporter in Turkey. The company is gaining attention by combining its years of production experience with its recently established retail brand, Grimelange.
🏭 Core Business Areas and Origin
Internet Tekstil’s core business is integrated production in the textile sector.
-
- Year Established and Experience: The company’s history dates back to 1993 in the textile and ready-to-wear garment sector. This long experience has enabled the company to establish a strong position in both the national and international markets.
- Main Focus: For years, its main line of business has been high-quality contract manufacturing (B2B) for large-scale European and global retail brands. This indicates that the company’s production standards and quality control mechanisms are at an international level.
- Location and Facilities: The company’s production facilities are primarily concentrated in the Adıyaman Organized Industrial Zone. This also reflects its mission to invest in regional development.
- Integrated Production: Internet Tekstil has a fully integrated production model that encompasses all stages from raw cotton to yarn, fabric, dyeing, printing, and the final product within its own structure. This model provides significant advantages in terms of cost control, quality assurance, and swift supply chain management.
✨ The Grimelange Brand and Retail Initiative
The company established its own retail brand, Grimelange, in 2019-2020 to bring the strength of its contract manufacturing directly to the consumer.
| Feature | Description |
| Brand Name | Grimelange |
| Market Strategy | Focused on “Offering quality at an affordable price” (Good Value Strategy). The aim is to make the high quality achieved in contract manufacturing more accessible by eliminating intermediaries. |
| Product Philosophy | Built upon Minimalism, sustainability, and timeless clothing. |
| Distribution Channel | Initially focused predominantly on online retail (e-commerce) sales. |
Grimelange’s success proves that Internet Tekstil is not only a powerful manufacturer but also a company capable of quickly adapting to changing market dynamics and reaching the consumer directly.
📈 Economic Role and Significance
Beyond being a purely commercial entity, Internet Tekstil holds multiple strategic significances for the Turkish economy:
- Export Power: Contributes to Turkey’s ready-to-wear garment exports through its long-standing production for European brands.
- Regional Employment: Creates significant employment in the Southeastern Anatolia Region thanks to its production facilities in Adıyaman, thereby supporting regional development.
- Domestic Added Value: Reduces dependency on imports due to its integrated production structure and transforms Turkish cotton into high value-added final products.
- Branding Example: The creation of its own strong domestic brand (Grimelange) by a company long engaged in contract manufacturing, while maintaining international quality standards, sets a successful example for the branding potential in the Turkish textile sector.
Leave a Comment