Grimelange is a clothing brand established with domestic capital that has been rapidly growing, particularly in the online retail market in recent years. The brand is drawing attention by combining its deep production experience with a strategy focused on affordable pricing and sustainability.
👤 Brand Founder: Seda Dicle
The key figure in the establishment and growth of the Grimelange brand is Seda Dicle, representing the second generation of the Internet Tekstil San. ve Tic. A.S. management. Dicle, who holds a degree in Industrial Engineering, realized the vision of transforming the family company’s contract manufacturing expertise into a direct-to-consumer brand.
- Position: Marketing Director of Internet Tekstil and founder of Grimelange.
- Mission: To offer European-standard quality at an affordable price to the consumer in Turkey by removing intermediaries, and to support regional development in Adıyaman.
📍 Which Country is Grimelange’s Brand From?
Grimelange is a Turkey-based clothing brand. The founders and core operations of the brand are located in Turkey.
- Country of Origin: Turkey 🇹🇷
- Headquarters Location: Istanbul and Adıyaman, where the production facilities are located.
Grimelange’s founders state that they manage their business with a mission to love the country and invest in the Southeastern Anatolia Region, where they were born.
🏭 Where is Grimelange Produced?
The majority of Grimelange products are manufactured at Internet Tekstil’s integrated production facilities in Turkey.
- Production Location: The brand’s own production facilities are primarily located in the Adıyaman Organized Industrial Zone.
- Production Type: These facilities have a fully integrated production line covering all stages from cotton to yarn, fabric, dyeing, printing, and the final product. Production is carried out under high-quality standards, including printing, embroidery, and special finishing processes.
- Goal: Having its own production facilities allows the brand to maintain constant quality control and achieve its goal of “offering quality products at an affordable price” (good value strategy).
⚖️ Corporate Structure: Internet Tekstil San. ve Tic. A.S.
The Grimelange brand belongs to Internet Tekstil San. ve Tic. A.S.. The brand’s founding story is based on over 28 years of deep production experience in the ready-to-wear garment sector.
- Company Name: Internet Tekstil San. ve Tic. A.S.
- Brand Launch: First conceived in 2016, online sales commenced in 2019-2020.
- Background: Internet Tekstil, the company that founded the brand, has been primarily manufacturing high-quality contract production (B2B) for European retail brands since 1993. Grimelange is the transformation of this deep production expertise into its own consumer brand.
✨ The Brand’s Core Philosophy and Strategy
Grimelange’s rapid rise in the market is built upon several core pillars:
1. Affordable Pricing Strategy
Grimelange aimed to offer the high quality it produced for European brands directly to the Turkish consumer at more accessible prices, thanks to its direct-to-consumer online sales model.
2. Sustainability and Impact
The brand is committed to reducing its environmental impact in production, striving for sustainable manufacturing. The use of materials like recyclable cotton demonstrates its effort to balance environmental and social impact.
3. Design and Minimalism
Grimelange prioritizes simplicity, comfort, and longevity in clothing through a minimalist design philosophy. The brand focuses on creating timeless pieces that simplify the modern wardrobe.
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